Brazil- Tourism

Brazil’s natural beauty and international from the Carnival allow Brazil to attract thousands annually, right up to 2014- 2015 and 2016 figures being yet to be consolidated (although they have likely fallen slightly so far this year due to the Zika virus.

The main attractions are Rio De Janeiro- with it’s Carnival- and the natural beauty of the country. This includes much of the Amazon rainforest, waterfalls, 8,850 km of coastline, volcanic beaches and many other attractions. Ecotourism has been a major reason for the Brazilian increase in tourism. The average growth of ecotourism in Brazil annually is around 12%.

The average number of tourists increased from 1.5 million in the 1990’s to over 4 million in 2005. Brazil had 5 million visitors in 2008. Tourists in the summer of 2004 generated US$2.78 x10^9. During the 2004 Carnival in just two weeks in the winter, 540,000 tourists visited Rio De Janeiro, generating US$270 million. In 2005, tourism represented 7% of Brazil’s employment, employing over 8 million people. Revenue from tourists reached US$5.78 x10^9 in 2008.

Benefits to tourism in Brazil

  • Popular to invest in by other countries, such as Spain; Brazil and Spain entered a partnership in 2005. It is a common destination for Spanish tourists.
  • Spain has invested US$74 million into developing hotels, infrastructure and Northern ports.
  • Small improvements to Rio De Janeiro’s major drug issues, violence and slum dwellings have been made from tourist money.
  • Money has been spent on improving security
  • Bonito in the Pantanal region has ecperienced a 2–30% increase in annual tourism; in a town of 20,000 residents, 2,000 are employed in ecotourism
  • Demand for restaurants, clubs, bars, shops, hotels and other services have improved.
  • Tourism has allowed rural dwellers a greater variety of employment; previously there were few options outside of logging, poaching and mining, but now locals have more of a variety of jobs they can enter.
  • Locals are paid to help preserve the environment as tourists don’t want to see the evidence of logging or mining in the forests.
  • Ecotourism improves local education and health compared to doing harder labour such as mining. 

(Image Sources: http://www.wildlifeextra.com/go/news/amazon-eco-tourism.html http://brazil-ecotravel.com/)

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